Brand Guidelines
Follow these guidelines to maintain a cohesive and professional identity with the festival.
Logo Usage
Do
- Maintain aspect ratio.
- Ensure proper spacing.
- Use approved versions.
- Ensure clarity on all backgrounds.
- Follow colour guidelines.
Don't
- Alter the logo design.
- Use unapproved colours.
- Distort the logo.
- Use low-resolution files.
- Place over busy images.
Typography
Headlines & Titles
Font: Montserrat, Sans-Serif
Body Text
Font: Arial, Sans-Serif
Colours
Bright Orange
Dark Grey
White
Black
What do these mean?
- HEX: A six-character code for colours used in web design and development.
- RGB: Defines the colour using Red, Green, and Blue light values (0–255).
- CMYK: Represents print colours with Cyan, Magenta, Yellow, and Black ink values.
Social Media Guidelines
Use the Official Hashtag
Always include all or one of the following hashtags #GlowflareShortFestival, #Glowflare, #GFShortFestUK in your posts to join the festival conversation, allowu us to see your content and improve visibility.
Tag the Festival
Tag us in your posts and stories to ensure we see your content! Use:
- Festival: @GFShortFestUK
- Parent: @Glowflare
Use Approved Logos
Use only approved Glowflare logos and images for profile pictures or banners. Avoid any unauthorised edits or modifications.
Avoid Text Overlays
Do not overlay text directly on the festival logo in graphics or videos. Maintain clarity and brand standards.
Social Media Toolkit
Download our toolkit to access pre-designed posts, stories, and other assets to help you promote the festival online. Follow the guidelines above to ensure consistency and compliance with our branding standards.